Ninja Communications | Ninja Training Results
Ninja Communications was founded by two professional communicators—Dan Agan and Joe Schreiber—who share a common passion for advancing the cause of science and the success of those who dedicate their lives to it.
Ninja Communications, science, message, workshops, professional communicators, communication
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Ninja Training Results

How do we know Ninja training works? How do we know attendees value the skills they’ve learned?

 

Simple. We ask them.

 

Attendees assess every training through anonymous evaluations and we check in with past participants to ascertain what impact the training has had. More often than not, this follow-up reveals dramatic results.

Real scientists talk for real about the value and importance of NinjaComs science communications training.

NinjaComs’ flagship workshop, Science: Becoming the Messenger,

has a proven track record of improving scientists’ confidence in their communications, and their willingness to engage in outreach to the public.

 

How do we know that? Because we asked them.

Responses to a survey of the more than 2,500 scientists we’ve trained thus far reveal the effect this training has on their lives as communicators.

2500

scientists we’ve trained thus far

Survey results show:

 

Overall, nearly two-thirds increase their interactions and engagement with the public after the training;

Before and After Results

 

Before the training: just under 60% felt “well prepared” to engage with the public about their research

0%

After the training that number balloons to

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Our trainings change minds and outlooks

 

Similarly, before taking the workshop, more than half believed that engaging with the public is a “difficult task”

0%

Afterwards, the sense that “this is hard” drops by more than a third down to

0%

NinjaComs workshops also change attitudes

 

Before the training, amount that “totally agree” with the statement that it is important to engage with the public

0%

That number rises after the training to

0%

Responses to the survey also reflect the meaningful changes in behavior this workshop produces when it comes to science communications:

 

  • 86% report they now use our tips in designing PowerPoint presentations. Or, as Angela Wandinger-Ness of the University of New Mexico tells us, the workshop “has transformed how I give presentations…the experience was simply, enormously empowering”;
  • A staggering 94% say they now use a key technique we teach—framing—to determine which kinds of messages will best reach a given audience;
  • More than two-thirds say they now consciously try to craft “sound bites” to explain their research;
  • Impressively, despite the pronounced skepticism we encounter at the beginning of the training about the value of social media as a way to communicate science, half report now using Twitter and other social media to spread information about science; and
  • Other respondents report starting blogs, launching “Science Cafes,” and giving more public and community talks.

 

Finally, in asking past attendees whether they would recommend the workshop to their colleagues and peers, virtually ALL RESPONDENTS97%—say “yes!”

 

In short, a NinjaComs workshop…works.

 

To contact Ninja Communications about scheduling NinjaComs workshops, trainings, speaking engagements, conference sessions, one-on-one coaching, or Ninja services